New users, monthly active users, and usage time have plagued almost all Internet practitioners. In such a predicament, we found that young people and silver-haired people in small towns are bursting with huge potential. According to the "QuestMobile China Mobile Internet 2018 Autumn Report", the two groups of people are on the rise in the two dimensions of new additions and usage time. The rapid growth of short video usage time officially indicates that small town youth and silver-haired people officially play a role. For the short video content industry , it is about to cause industry changes.
Cass data will be analyzed separately for 2 population pairs. This article is the previous one: Small Town Youth. 1. Refinement of key points The Fax List content needs of young people in small towns: kill time, leisure and entertainment; content that meets social needs + self-realization needs, such as falling in love, promoting my country's prestige, and workplace success. The consumption outlook of young people in small towns: thrifty (42.8%) and consumption upgrade (57.2%). The contribution of small town youth to content monetization. ①Advertising: Games, social networking, online K-songs, photos and other APPs and physical products.
Economist: The following orders are converted into physical products; Consumption Upgrade: Lifestyle and other products. E-commerce: The demands of the economizers are cost-effective, and the demands of the hedonists are light luxury. Economist: Build a supply chain, directly establish contact with suppliers, and seize the price advantage. Snacks, good things, daily necessities, small appliances, etc. are close to the consumption scene, and the category of the customer unit price is suitable. Hedonism: Quality, Differentiation. Pay more attention to the brand appeal of the product.