Connecteam is an all-in-one HVAC business management software specially designed for your non-administrative employees. . Learn more The secret to a lead-generating HVAC website The not-so-big secret of successful HVAC business websites is that they're not much different than other lead-generating websites for local services or services in general. In fact, the theory behind the components of a lead-generating web presence is so similar that we've chosen our own website and landing page to show you where we, after careful experimentation, have chosen to place the various sections that we have described in this post.
Don't try too hard This cannot be overstated - Don't try too hard. One of the toughest questions small business owners have to email list answer is, "If you had to choose one thing to tell a potential customer about your business, what would it be?" ? Instead of answering this question, many HVAC websites try to do too much and answer every possible question for a given scenario . Remember, you can't please everyone. The sample call to action above is a good example of trying to cover all the bases and confusing your visitors along the way.
Industry specific tips Now that you know the "big picture" of what makes websites and landing pages great, let's focus a bit on the strategies and components specific to local service providers like HVAC companies. Mobile first and last Most internet traffic today comes from mobile, especially when it comes to searching for local services. People prefer support when looking for local service providers because it almost always offers a one-click call option. Something a little trickier with desktop browsers, when all you want is a quick quote. Your customers are mobile, you are mobile, and so are your employees.