Hashtags are a key piece of the Instagram marketing puzzle, but it takes skill and knowledge to spot trends and hone your technique for optimal results. You can search all you want on Instagram, but how do you really know what you're looking for? Businesses often tend to choose the most popular and general hashtags possible, but that's not always the right way to increase your brand visibility on Instagram. Selecting a mix of less popular hashtags works just as well. Choosing a hashtag that has been used 1,000 times instead of say 100,000 means that if people are looking for something more specific and your content is visual, powerful and engaging, they are much more likely to see it, follow you, like your messages, and even get in touch.
The trick is to find the right hashtags with just the right amounts of activity in order to best serve your brand. That's exactly what I'm going to employee email database show you how to do here. There are plenty of great articles out there that tell you how to set up your Instagram page for best results , but we wanted to dig a little deeper into hashtag as it's one of your most powerful tools on the platform. So, without further ado, let's go. Here's how to use hashtags on Instagram:The ultimate goal of your Instagram hashtag usage Using hashtags on Instagram, the right way, is the best tool you have to gain visibility, followers, and attention from the more than 800 million active users currently on the platform. Think of hashtags like Instagram's Google keywords: you search for a hashtag so you can post and see other people's posts, photos, videos, and experiences.
You can even use Instagram's search function to search for inspiration on your favorite hashtag. Ultimately, the goal when using hashtags is to appear in the first nine posts of recent or top tabs. This means, for example, that when you search for a hashtag (keyword) like Bali, millions of posts appear, but the first thing people see on their computer or mobile screen without scrolling through the first nine most popular and latest. Instagram displays the most attractive recent images from the hashtag feed. It's similar to being featured on the first page of Google's search results, except on Instagram these posts are rotated and replaced every few hours. instagram hashtags How do you get in the top nine and most recent posts for your hashtags? Use some of these tips below to get high on the list and get more exposure for your brand as well. Let's dive! Find the best hashtags for your brand Let's first see how to find the right hashtags for your Instagram profile.