Product descriptions serve two purposes. First, they should contain keywords and relevant, high-quality content to help your page show up in search engines.
Second, they must help convince consumers that this is the item they need. They should include functional benefit copy so people can imagine themselves using the product, but you want to avoid:
Complicated terminology makes it difficult to understand why you are buying a product.
A cliché that reduces the impact of your description.
Long sentences make product descriptions difficult to b2b email list read, especially on mobile devices.
Pictures are worth saying, most people want to take a look at what they buy before making a final decision. Since people can't see or touch e-commerce products, you have to go above and beyond when posting high-quality product images.
Use high-quality images. Blurred, too small, or poorly cropped images don't make your product clearly visible. Also, they reduce the overall usability and professional appearance of the entire website.
Make sure each image is the same size. Make sure the images are the same size to create a streamlined look that is easy to navigate. It can be disconcerting when you're scrolling through a product and it suddenly takes over the entire page, or it's so small that it's barely visible. It also slows down people's ability to scan your pages to find what they're looking for.
360-degree options are available. Provide a 360-degree image whenever possible so that people can view the product from different angles. At least post images that allow people to see the front and back of items like clothing or food.
Add product variation images. If you're selling a variety of products, add images that help people choose the right product. For example, please include some pictures that illustrate the difference in size, or show green, blue, or use options.
Added zoom options. A zoom function is integrated so that people can view certain features on the product in close-up.