The brand of The Coca-Cola Company debuts a new image in Italy, Romania, Serbia and Poland with a redesign of the logo and its bottles. The intention is to apply the new image in all the countries where it operates. fanta logo evolution Since its creation in 1940, Fanta has been renewing its image, although this last time it has done so to strengthen the relationship with its young and adolescent public.
A more modern look moving away from its previous vintage design from 2008. They have changed the color of the letters from blue to white, which Photo Retouching contrasts and stands out more against the orange, in addition to using a more understandable uppercase font when reading and incorporating the drawing of the fruits.
It incorporates shadows on the letters and the leaf, a blue spot on the orange circle, a half circle like a smile inside the second “A”, and a green rectangle with the word “orange”. In the Zero drink they have opted for the color black to differentiate themselves even more. The new logo is: new-fanta-logo-2016