Has become one of the most promising marketing channels. Once used only as a means of personal communication, email marketing is now used by almost every brand to promote their products and services and boost their brand visibility. According to live statistics on the internet, more than 2.7 million emails are sent every second. This astronomical figure is expected to increase further over time. According to live statistics on the internet, more than 2.7 million emails are sent every second.
This astronomical figure is expected to increase further over time. Given this scenario, your email needs to stand out in the inbox if you want to grab the company mailing list subscriber's attention and outrank the competition. So how are you going to stand out and offer that “something new” to your email recipient who might be bored of seeing the same type of marketing emails every day? Read on for some tips to help you accelerate your email marketing strategy in 2019:1. Micro-segmentation there was a time when subscriber lists were segmented based on age and demographics. With increasing competition, it has become important to go beyond these variables and s
Egment subscribers based on the customer's past purchases, total purchase value, products or services sought, and assets downloaded. This will help send tailored emails that are more relevant to the subscriber. Moreover, as your emails are viewed on different email clients and devices, you need to consider this information as well. This is especially important if you plan to try something new in your emails. For example:it would be a good idea to try fixed ctas in your email only if you don't have any ios (apple) users in your list, because fixed ctas don't work on those devices. Nintendo sends out different emails based on subscriber interests. Email marketing strategy examples - zelda blows the wild email