The concept of market segmentation is very simple and simple. It's essentially the process of dividing your company's target market into specific friendly groups.
If you think of your customer base as a collection Jewelry Retouching Service of colorful balls in a playground ball pit, market segmentation is the process of organizing these balls into a color-specific pile. They are all your customers, but each set has its own attributes.
Market segmentation typically involves creating a subset of the market based on factors such as needs, demographics, interests, priorities, and other criteria. The goal is to be as detailed as possible without mislabeling. In other words, be specific, but don't make illogical assumptions just for segmentation.